Enhancing Drukair's Visual Presence Through Creative Design

Overview

Creative Peaks collaborated with Drukair, Bhutan’s national airline, to produce engaging designs and motion graphics that aligned with their existing brand identity and guidelines. This project aimed to enhance customer engagement through visually striking and culturally resonant creative outputs, solidifying Drukair’s reputation as a premium airline.

The Challenge

Problem:

The airline required visually consistent and captivating designs and animations to enhance their marketing efforts while adhering to their identity guidelines. The challenge was to create designs that resonated with their audience and captured Bhutan’s cultural essence.

Goal:

  • Elevated the brand’s visual appeal.

  • Communicated key messages effectively through animations and designs.

  • Enhanced customer engagement across multiple channels.

The Process

Discovery Phase:

  • Reviewed Drukair’s existing brand guidelines and identity to ensure alignment.

  • Conducted market research on airline industry design trends.

  • Collaborated with Drukair’s marketing team to understand their requirements and target audience preferences.

Ideation Phase:

  • Sketched initial design concepts incorporating traditional Bhutanese motifs and modern visual elements.

Production Phase:

  • Created high-quality designs and animations using tools such as Adobe After Effects, Photoshop, Illustrator, and Indesign.

  • Iterated designs based on feedback from Drukair’s team.

The Solution

Visuals:

  • Designed promotional banners, social media posts, and in-flight materials that adhered to Drukair’s branding guidelines.

  • Developed animations for digital advertisements and social media, highlighting Bhutan’s cultural landmarks and Drukair’s services.

Animations:

  • Produced short, engaging animations that showcase destinations and convey critical information.

  • Integrated Bhutanese motifs and themes to maintain cultural resonance.

Marketing Collateral:

  • Delivered cohesive and visually appealing assets for digital campaigns, in-flight screens, and print materials.

Looking to bring your brand to life with engaging designs and animations?

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